Product ReviewsFeaturedSkin Care

best skin care products for men’s face

Skin care is also necessary for men’s skin. Recently, more and more men are becoming interested in beauty, but many of them may not know how to choose skin care items.

In this article, we will introduce how to choose men’s skin care according to your skin concerns, skin type, and age, as well as recommended care items by type. We also explain skin care methods suitable for men’s skin, so please take a look.

Skin care is also necessary for men’s skin

Skin care is necessary not only for women’s skin but also for men’s skin. Men’s skin tends to be thicker and rougher. Since sebum secretion is relatively high, dirt accumulates in the pores, making them more noticeable. Dirt in your pores can cause acne, so it’s important to take good care of your pores.

Another characteristic of men’s skin is that it tends to have a low moisture content and is prone to dryness. When you shave, you also peel off the stratum corneum on the skin’s surface, which tends to put a strain on your skin. If you have a lot of sebum secretion, it may be difficult to notice dryness, so if you are concerned about it, please check the condition of your skin.

How to choose men’s skin care items

Choose according to your skin concerns

If you want to prevent acne and rough skin, use medicated items that contain ingredients to prevent acne and rough skin.

If you want to prevent acne and rough skin, we recommend using medicated cosmetics that contain active ingredients that are known to be effective in preventing acne and rough skin, or men’s skin care products that are quasi-drugs.

Active ingredients that can be expected to be effective in suppressing acne and rough skin include 2K glycyrrhizinate, stearyl glycyrrhetinate, and allantoin, which have anti-inflammatory properties. Medicinal cosmetics containing salicylic acid, an active ingredient with antibacterial properties, are also effective in preventing acne.

If you want to prevent dullness caused by dryness and dryness, use highly moisturizing items.

For men’s skin that is prone to dryness, we recommend men’s skin care items that contain highly moisturizing ingredients. Highly moisturizing items are also suitable for those who want to prevent dullness caused by dryness.

Typical moisturizing ingredients include hyaluronic acid, ceramide, and collagen, which are known as the “three major moisturizing ingredients.” Natural moisturizing factors called NMF, which originally exist in the stratum corneum of the skin, squalane, and amino acids are also ingredients that have moisturizing effects.

To prevent spots and freckles, use medicated items containing whitening active ingredients.

To prevent age spots and freckles, we recommend medicated men’s skin care items that contain active ingredients that prevent melanin production. Active whitening ingredients that are expected to be effective in preventing age spots and freckles include arbutin, vitamin C derivatives, tranexamic acid, and placenta extract.

Please note that even medicated items containing active whitening ingredients cannot erase existing age spots and freckles. Please keep this in mind when purchasing.

Choose according to your skin type

For oily skin, refreshing moisturizing items are recommended.

For oily skin, we recommend men’s skin care products that are refreshing and can be used rather than thick textures. Moisturizing ingredients such as butylene glycol (BG) have the characteristic of being highly moisturizing but not sticky. When choosing skin care items, pay attention to the type of moisturizing ingredients.

Also, it is best to avoid lotions that contain oil, as they tend to leave your skin feeling sticky. Furthermore, although it is often thought that products containing alcohol will be refreshing, it is also important to choose items that are alcohol-free, as they can irritate the sebaceous glands.

If you have sensitive skin, choose items with gentle formulas.

If you have sensitive skin, use men’s skin care products with a mild formula whenever possible. Skin care products that contain alcohol can be irritating to sensitive skin. If you want to minimize irritation, we recommend products that are labeled as alcohol-free.

Some items that claim to be hypoallergenic are labeled as “allergy tested,” but this does not mean that all people will not experience allergies. To prevent problems, it is important to check that there are no ingredients that are inappropriate for your skin.

For dry skin, wash your face without removing too much sebum and use plenty of moisturizer.

People with dry skin should be especially careful when choosing a facial cleanser. Facial cleansers with high cleansing power may strip away the sebum necessary for your skin, so we recommend items that are gentle on your face.

Some facial cleansers contain moisturizing ingredients such as hyaluronic acid, collagen, and ceramides. Choose one that has a good balance between removing dirt and moisturizing your skin. Also, make sure to check for products that do not contain surfactants, alcohol, or antioxidants that can cause irritation.

After washing your face, use a lotion containing highly moisturizing ingredients to prevent your skin from drying out.

If you have normal or combination skin, use skin care that suits your skin condition.

If you have normal skin with a good balance of sebum and moisture, it is important to use different men’s skin care items depending on the season and skin condition. Basically, we recommend products that contain moisturizing ingredients such as hyaluronic acid and ceramides. Please look for your favorite item.

Even if you have combination skin, it is important to choose men’s skin care items that suit your skin condition. Combination skin has a mixture of dry and sticky areas depending on the skin area. Use items that are highly moisturizing for areas that are dry, and items that have a refreshing feel for areas that are concerned about oiliness.

Additionally, if you have combination skin, even if it doesn’t look dry, there may be a lack of moisture in the stratum corneum of your skin. Basically, keep yourself properly hydrated.

Choose according to age


In your 20s, there is generally no problem with simple skin care. If you are concerned about your skin becoming sticky due to the large amount of sebum secreted, we recommend items that contain sebum-absorbing ingredients. If you are concerned about acne, try medicated men’s skin care items that are expected to be effective in preventing acne.






ニベア花王 ニベアメン







Recommended men’s skin care: facial cleanser

花王(Kao) メンズビオレ 泡タイプ 薬用アクネケア洗顔【医薬部外品】


The appeal of this item is that the bubbles come out just by pressing the pump. Great for those who don’t like lathering or when washing your face in the morning when you don’t have time. The point is that you can not only remove dirt but also shave at the same time. It is made without using menthol or alcohol.




The simple and sophisticated package design is also attractive. Men who want to keep their appearance fashionable should definitely check it out.

リサージ(LISSAGE MEN) メン フォーミングソープ


Also, although this does not mean that acne will not occur in everyone, it is important to note that it has been tested as non-comedogenic. With a refreshing scent made from 100% natural essential oils, this item is easy to use both at night and in the morning.



Although it has high cleaning power, it is attractive because it can be washed without feeling tight. The foam is dense and elastic, making it convenient to shave at the same time. You can also enjoy the refreshing herbal citrus scent derived from essential oils.

石澤研究所 毛穴撫子 男の子用 重曹スクラブ洗顔 N



マンダム(mandom) ギャツビー フェイシャルウォッシュ パーフェクトスクラブ

Recommended item for those who are looking for a facial cleanser that provides a solid scrubbing feeling. In addition to two types of scrubs, large and small, it also contains a squash scrub that breaks into small pieces during cleaning. It is attractive because it thoroughly removes dirt, dead skin, and dirt that accumulates on the skin surface, leaving your skin smooth and clean.

Another key point is that it contains ingredients that absorb sebum. Particularly suitable for men with high sebum secretion. A cleansing face wash that is recommended for normal, combination, and oily skin.

イヴ ジェ・ラン ザ・ウォッシュ


Contains ceramide NG, sodium hyaluronate, and hydrolyzed collagen as moisturizing ingredients. It provides moisture and leads to smooth skin. It has a moisturizing finish, so it is recommended for those who are concerned about dryness.


ジゲン(ZIGEN) オールインワンフェイスジェル



It is also made with a hypoallergenic formula, making it easy to use even for those with sensitive skin types. Made without the addition of synthetic surfactants, oils, alcohol, preservatives (parabens), synthetic colorants, synthetic fragrances, and previously designated ingredients. Perfect for skin care after shaving.

FANCL Men All-in-one Skin Conditioner I Refreshing

A non-alcoholic all-in-one gel that is easy to use on the skin after shaving. This item is a refreshing type that is especially recommended for those with oily skin types. It has a texture that is not sticky and has a fresh feel.

The appeal is that it not only moisturizes, but also provides age-appropriate moisture care at the same time. It will make your skin firm and vibrant. You can use lotion, milky lotion, and serum in one bottle, so if you want to take good care of your skin while saving time, be sure to check it out.

Fine Today uno Vital Cream Perfection a [Quasi-drug]

A medicated all-in-one gel containing the active ingredient m-tranexamic acid. It can be expected to have the effect of suppressing melanin production, preventing age spots and freckles, and preventing rough skin. Although it is a small price, it is a highly functional item.

It is also attractive that it contains plenty of moisturizing ingredients such as double hyaluronic acid and royal jelly extract. It can also be expected to make fine wrinkles caused by dryness less noticeable. It is especially recommended for men in their 30s and above who want to start taking care of their moisture according to their age.

While it provides a moisturizing effect, it also has a non-sticky feel and is comfortable to use. Contains oil control powder, so it absorbs secreted sebum and can be expected to reduce shine during the day.

Dr.CI:LABO Aqua Collagen Gel Cool Men

An all-in-one gel for the whole body that moisturizes not only the face but also the body. Developed with men’s skin in mind, which has low moisture content and high sebum secretion.

The unique point is that the texture is slightly black because it contains charcoal that absorbs sebum. Menthol, which is included as a skin conditioning ingredient, provides a cooling sensation for comfortable skin care. It is also recommended as a moisturizing care item during the hot summer months.

It also contains various moisturizing ingredients such as 3 types of hyaluronic acid, 11 types of amino acids, and Lipidure, which has high moisturizing power. It has a refreshing feel while providing plenty of moisture.

KOSE Magnifique Moisture Rising Gel

A convenient all-in-one gel that serves as a lotion, emulsion, and serum. Contains plenty of plant-derived moisturizing ingredients to keep your skin moisturized and healthy.

The texture is a gel type with a fresh feel, so it is recommended for those who are looking for something that is lightweight and comfortable to wear. It quickly absorbs into dry skin after washing your face or shaving. The pump type makes it hygienic and easy to use.

Suntory Wellness Valon All-in-one Serum

An all-in-one gel for aging skin, developed with the skin of aging adult men in mind. It uses a unique technology that allows lotion ingredients, serum ingredients, and cream ingredients to penetrate into the stratum corneum in order.

It also contains Suntory’s proprietary moisturizing ingredients extracted from the barrel material used to age whiskey. Another key point is that it contains unique moisturizing ingredients that are associated with the same manufacturer, such as oolong tea extract. It leads to moisturized and glossy skin and prevents skin irritation.

Furthermore, it contains ingredients suitable for men’s skin, such as ingredients that give skin firmness. It gives your skin a clean look and reduces dryness caused by lack of moisture. This all-in-one product is recommended for middle-aged and senior-aged men who tend to worry about which skin care product to choose.

R Style &GINO Premium Face Essence Aqua Mois [Quasi-drug]

A recommended all-in-one medicated serum for men that includes lotion, emulsion, serum, and cream. Contains 2K glycyrrhizic acid as an anti-inflammatory active ingredient. It also contains niacinamide, an active ingredient that suppresses melanin production, prevents spots and freckles, and improves wrinkles. It gives firmness to aging skin and brings it back to a healthy state.

It has a refreshing texture that is highly moisturizing, and is non-sticky. Contains no silicone, parabens, alcohol, mineral oil, colorants, or fragrances.

It uses an airless bottle that prevents the contents from coming into contact with air, so it can be used hygienically until the end. Due to its slim shape, you can carry it with you on business trips.

Men’s skin care recommendations | Lotion

imju Naturier adlay lotion

With a large capacity of 500ml, this is an affordable lotion that can be used generously on both the face and body. It is refreshing like water, and has a fresh and non-sticky feel. It penetrates deep into the stratum corneum, so it’s recommended for men who don’t want to spend time on skin care.

Contains pearl barley extract derived from natural plants as a moisturizing ingredient while providing a refreshing feel. It firmly protects the skin’s moisture.

Another point is that it is made with a hypoallergenic formula. In addition to being fragrance-free, color-free, alcohol-free, oil-free, and surfactant-free, this item has been tested as non-comedogenic, although it may not cause acne for everyone.

FUJIFILM Astalift Men Moist Lotion

A highly moisturizing lotion recommended for men who tend to get dry due to shaving or UV rays. Contains nano-astaxanthin, a moisturizing ingredient, which leads to plump and firm skin. It has a distinctive red texture extracted from nano-astaxanthin.

This item has a refreshing citrus green scent. The fresh scent refreshes your mood, making it perfect for your skin care routine on busy mornings or at night when you come home tired.

MUJI Lotion/For sensitive skin/Highly moisturizing type

A highly moisturizing lotion with a hypoallergenic formula developed with delicate skin in mind. In addition to being fragrance-free, color-free, and mineral oil-free, it is also paraben-free and alcohol-free.

The base uses natural water from Kamaishi, Iwate Prefecture, which has a low mineral content and is soft water suitable for skin care. Contains moisturizing ingredients and skin protection ingredients, so you can gently care for your skin while providing moisturizing care. Recommended for men who are looking for an affordable lotion that can be used generously every day without worrying about cost.

SHISEIDO BAUM Hydro Essence Lotion

Recommended item for those looking for a rich and comfortable lotion. It has a thick texture that makes it easy to feel moisturized, and it also penetrates deep into the stratum corneum to retain plenty of moisture.

It is attractive because it contains abundant moisturizing ingredients derived from trees, skin conditioning moisturizing ingredients, and skin protection ingredients. Protects your skin from dryness and keeps it healthy. Another feature is that you can enjoy a refreshing scent that makes you feel like you are taking a forest bath.

Another point is the sophisticated and stylish bottle packaging. It has a look that fits well even when placed as an interior decoration.

Kikumasamune Sake Moisturizing Lotion Moist for Men

A moisturizing lotion for men developed by sake brewer Kikumasamune. It is unique in that it contains Japanese sake, which has long been touted for its beauty effects, as an ingredient to condition the skin. Contains plenty of ingredients that prevent skin roughness and give it firmness and shine.

Although this product is called a lotion, the key point is that it has a thick, emulsion-like texture. Recommended for those who want a rich sense of moisture.

It is also appealing because it has a slightly acidic formula that is gentle on the skin. A low-priced lotion made with carefully selected ingredients: fragrance-free, coloring-free, mineral oil-free, and paraben-free.

Recommended men’s skin care|Beauty serum

ROHTO Melano CC Men Medicinal stain intensive treatment serum [quasi-drug]

A medicated whitening serum recommended for men that contains the active ingredient vitamin C. It is expected to have the effect of suppressing melanin production and preventing age spots and freckles, so it is suitable for those who are looking for something that can prevent age spots in their daily skin care.

Through the brand’s own research, it is characterized by a stable delivery of vitamin C, which is said to be easily broken down. It also contains vitamin B6, which keeps the skin healthy, as an active ingredient.

It is also effective in preventing acne because it contains isopropyl methylphenol as an active bactericidal ingredient. In addition to active ingredients, it also contains salicylic acid, which softens dead skin cells. It can also make stiff skin plump and soft.

SHISEIDO Men Ultimune Powerizing Concentrate

A popular beauty serum for men that has won Bescos awards in the men’s cosmetics category of various magazines. With a non-sticky texture, this item is also recommended as a moisturizing serum to be used after shaving.

This item contains an extract made by combining multiple moisturizing ingredients derived from camellia. Makes your skin both fresh and supple.

Fine Today uno skin serum moisture

This moisturizing serum can be used even with wet hands, making it convenient for skin care in the bathroom. The pump type makes it hygienic and easy to use, and the great thing about it is that you can moisturize immediately after washing your face or shaving. Recommended for men who tend to forget to take care of their skin.

It also uses “Aqua Hold Technology” which retains moisture on the skin. Moisturizing ingredients such as double hyaluronic acid keep the skin firmly hydrated. Even if you use it with wet hands or rinse it off in the shower after application, it leaves your skin feeling moisturized.

WHITH WHITE Men’s serum [quasi-drug]

A luxurious medicated serum containing two active ingredients: water-soluble placenta extract and 2K glycyrrhizic acid. It can be expected to have the effect of suppressing melanin production and preventing age spots and freckles, as well as preventing rough skin. This item is recommended for men who often receive external stimulation such as shaving and UV rays.

It also contains moisturizing ingredients such as collagen. Moisturizes every corner of the stratum corneum, keeping men’s skin that tends to dry out moist. It has a thick yet spreadable texture that absorbs quickly into the skin.

MUJI medicated whitening serum for sensitive skin [quasi-drug]

A medicated whitening serum containing vitamin C derivatives, an active ingredient that prevents spots and freckles caused by sunburn. Recommended for men who are looking for a serum for sensitive skin that can prevent age spots and freckles.

In addition, it contains 5 types of plant extracts as moisturizing ingredients. By providing moisture, your skin will be less prone to dullness due to dryness. It is also important that it is paraben-free, alcohol-free, and made with no fragrance, no coloring, and no mineral oil.

Recommended men’s skin care | Emulsion, gel, cream

Nivea Kao Nivea Men Active Age Balm [Quasi-drug]

Affordable skin care items that can be purchased at familiar places such as drugstores. This product is recommended for middle-aged men who are starting to notice a lack of firmness and shine as they age. It is non-alcoholic and can also be used as a moisturizer after shaving.

Its appeal is that it provides plenty of moisture to the skin and prevents it from drying out. Moisturizing ingredients such as coenzyme Q10 and hyaluronic acid reduce the appearance of fine lines caused by dryness.

Also, since it contains vitamin C as an active ingredient, it can be expected to suppress melanin production and prevent age spots and freckles. If you want to start anti-aging care according to your age, please check it out.

ACRO THREE Balancing Stem Moisturizer

An emulsion from the men’s skin care line developed by the popular department store brand Three. It is characterized by containing plenty of naturally derived ingredients. Carefully selected plant extracts and oils lead to moisturized and even-textured skin.

Its appeal is that it feels like milk gel and is refreshing to use. It is not sticky and blends into the skin quickly, so it is recommended for men who are particular about how it feels.

Japan L’Oreal Kiehl’s AGD Age Care Cream

A moisturizing cream that softens and moisturizes men’s skin, which tends to become hard and stiff as we age. This product contains lipohydroxy acid, a keratin softening ingredient. Gently removes dead skin cells that accumulate on the skin surface and cause stiffness, leaving it soft and smooth.

Also, the soybean protein, which is a skin-conditioning ingredient, has a skin-tightening effect. In addition, hydrolyzed flax seed extract, which contains skin conditioning ingredients such as vitamin B and omega 3, leads to lively and firm skin.

CLINIQUE For Men Oil-Free Moisturizer

A tube-type emulsion for men that is easy to use. This product is an oil-free gel-like emulsion. Since it is oil-free, it has less shine and is recommended for those who prefer a matte look.

It is lightweight and absorbs into the skin quickly. It is smooth and contains moisturizing ingredients that provide moisture, protecting your skin from dryness. Recommended for those who are looking for an item that won’t cause dryness during the day and will reduce the appearance of stickiness and shine.

NULL Medicated Wrinkle Cream Eye Cream [Quasi-drug]

This medicated wrinkle cream is recommended for those who are starting to notice wrinkles around their eyes, mouth, and forehead. Since it contains the active ingredient niacinamide, it can be expected to improve wrinkles and suppress melanin production to prevent age spots and freckles. This item is recommended for men who are highly conscious about beauty.

Contains not only active ingredients but also moisturizing ingredients and firming ingredients. Moisturizes areas that tend to dry. Another important point is that it is made without additives such as ultraviolet absorbers, surfactants, colorants, fragrances, and parabens, taking into consideration delicate skin such as sensitive skin.

LIPPS Boy Medicated Moisture Milk [Quasi-drug]

Recommended item for men who are looking for a refreshing milky lotion. The smooth texture adheres to the skin to lock in the moisture supplemented by lotion.

Another point is that it contains plant-derived moisturizing ingredients such as Scutellaria root extract and Coix seed extract. Protects your skin from dryness during the day. It is also attractive that it uses a pump-type bottle that is easy to handle.

POLA Mergence Multi Conditioning Gel

A skin care gel for men that uses a texture that makes it easy to feel the penetration into the stratum corneum. This item contains moisturizing ingredients such as S-hyaluronic acid, so you can feel deeply hydrated.

The appeal of this product is how easy it is to moisturize your face after washing with just this product. Recommended for those who find it troublesome to apply multiple skin care items. If you want to efficiently treat rough skin due to dryness, please check it out.

Men’s skin care recommendations | Skin care set

ORBIS Mr. 3 Step Start Set

A skin care set that includes face wash, essence lotion, and cream. This product is part of the ORBIS men’s skin care line, and is recommended for men who are new to skin care as it includes the basic steps.

Facial cleansers that contain ingredients that cleanly remove sebum and dirt from pores are attractive because they form a dense foam. Essence lotion is an item that provides fresh moisture to men’s skin, which is prone to stiffness, and also functions like a serum or moisturizing emulsion.

“Moisturizing Cream” is especially recommended for men with dry skin types who want to keep their skin moisturized. Contains sebum-absorbing powder, which protects moisture while reducing shine caused by sebum.

If you want to have a line of skin care products, be sure to check it out.

BOTCHAN Standard Gift Gentle Cleanser Forest Toner Flower Moisturizer

This men’s skin care set comes in a colorful pop and stylish package, making it a perfect gift for the men in your life. Another point is that it comes with a highly designed drawstring bag with the brand logo on it.

This set includes three items: face wash, lotion, and beauty emulsion. Lotion and beauty emulsion are rich in plant-derived beauty ingredients and provide fresh moisture to the skin.

Additionally, the facial cleanser is characterized by its creamy and delicate foam. Gently removes sebum and dirt from pores. This skin care set is recommended for men who want smooth and clean skin.

AMBIQUE 2 Step Skin Care Facial Cleanser + Moisturizing Lotion Gift Set

A two-step skin care item that is easy to use regardless of age, and includes a facial cleansing foam and all-in-one lotion. This set is recommended as a gift for birthdays, anniversaries, Father’s Day, etc.

Facial cleansers that contain ingredients that firmly absorb sebum and dirt are attractive because they produce dense foam just by pressing the pump. You can wash your face gently while reducing skin friction when washing your face. Another great thing about it is that it doesn’t make you feel tight after washing your face.

This all-in-one lotion has a thick texture that contains plenty of naturally derived moisturizing and skin conditioning ingredients. Keeps your skin in a healthy condition by thoroughly moisturizing it. It’s a hypoallergenic formula, so it’s easy to use regardless of your skin type.

Basic men’s skin care methods

When washing your face, be conscious of not scrubbing too hard.

When washing your face, the key is to lather up the face wash and wash gently. To create dense foam, we recommend using a foaming net. Be careful not to scrub too hard, as this will put a strain on your skin.

Also, use lukewarm water for rinsing, as rinsing with hot water will remove too much of the necessary sebum. Remaining facial cleanser can cause skin irritation, so it is important to rinse thoroughly to avoid leaving any residue behind.

Even after washing your face, be careful not to scrub your skin with the towel. Gently press a clean towel against your skin to remove moisture.

Always use appropriate amounts of moisturizing skin care items.

After washing your face, it is important to moisturize your skin to prevent it from drying out. Dispense lotion into your palm, spread it over your entire face, and then apply a hand press. Be sure to use an appropriate amount, as too little can rub your skin and cause damage.

The appropriate amount varies depending on the product, so it is important to check the package before use. Generally, the appropriate amount is about the size of a 500 yen coin.

After applying lotion, use emulsion to lock in moisture. The appropriate amount of emulsion is about the size of a 10 yen coin. We also recommend adjusting the amount depending on your skin condition, such as layering it on areas where you are concerned about dryness.

Always moisturize after shaving

After shaving, your skin is delicate and needs to be well moisturized. When moisturizing, use skin care products that suit your skin type.

We also recommend using aftershave lotion instead of regular lotion. Many aftershave lotions contain active ingredients with anti-inflammatory properties as quasi-drugs, and are used to prevent razor burn.

A comment from a writer

Since men’s skin has a different amount of sebum and moisture than women’s, we recommend using men’s skin care products made for men. When we talk about men’s skin care, we have a wide variety of items, from facial cleansers to serums. First, it is important to know your skin condition and use products that suit your skin.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button